When the Los Angeles Kings decided to leave town and bring their farm club closer to California — the New Hampshire Monarchs needed a fresh start. No more free rides, a deep connection needed to be made with the community. Bodies in seats is essential. We worked with them to create a quick pregame hype-vid and a new social campaign to continue to draw the team and the community closer together. Here’s the hype vid — which was presented at their home opener Friday night (October 19, 2018).