Yes it’s one of our earlier films, but five years ago when it was new, it helped launch a 75 million dollar campaign. That campaign wrapped up and now the building stands tall on the campus of Phillips Exeter Academy. It was on this film that we introduced what we called a “trailer” - a piece that was embedded on ipads and sent around the country to gain seed money for the campaign. That little campaign helped raise 5 million dollars and helped pave the way for more mainstream giving that would occur afterwards.
